The MAEHILL Story

Long before a single design was sketched, Crystal’s grandmother, Lillie Mae Hill Smith, and her husband dared to dream beyond their circumstances. From a reconstructed trailer in their front yard, they founded the California Bargain Center - a small textile and shoe business that became a pillar of their community.


Each day, they opened their doors with faith and determination, proving that with hard work and heart, anything could be built from the ground up. MAEHILL was born from that same spirit. Every piece in our collection carries their story - a tribute to those who came before us and a reminder that luxury is not just what you wear, but what you embody. After all, MAEHILL is more than a name - it’s a legacy.

The Founder

  • Crystal Eley is the driving force behind MAEHILL, a luxury women’s golf apparel brand built on a singular commitment: designing collections with the modern woman in mind. Combining professional expertise with a passion for golf and fashion, she addresses a critical market gap. Every piece embodies sophistication, performance, and versatility.